Casestudies
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La Place: giving loyal guests a reason to come back
One 41-day challenge. The program went live in 10 weeks, and marketing now launches new campaigns within days, without IT.
"We serve our guests with relevant campaigns, and generate incremental revenue on top of our existing business, without adding complexity for our teams."Lindsey Visser, Marketing Manager, La Place
Alle
Fastfoodrestaurant
Bioscoop
FMCG
Food retail
Benzine
Fastfoodrestaurant
Loyale gasten een reden geven om terug te komen
Food retail
Tesco-klant migreren van plastic naar digitaal
FMCG
Meer omzet in retail en horeca met Heineken Biertegoed
Bioscoop
Filmfanaten veranderen in bioscoopliefhebbers
Benzine
Zo integreer je loyaliteit aan de pomp
FMCG
Zo leerden we de klanten van FrieslandCampina écht kennen
Frequently asked questions
Which brands are in the NeoDay case studies?
La Place, Tesco, Heineken, Pathé, Texaco and FrieslandCampina, across quick service restaurants, food retail, FMCG, cinema and fuel retail.
What results have NeoDay customers seen?
La Place saw +52% visit frequency and +20% spend among participants in a 41-day campaign. Pathé added 300K+ new members. Texaco saw +80% active users with a 35% redemption rate. Tesco had over 2 million scratch-card plays and 100,000+ new app downloads in three months.
How does NeoDay measure campaign results?
Campaign uplift is measured against a holdout group of members who do not take part, so the result shows what the loyalty program added.
Did these brands build a new app?
Not always. Texaco ran its loyalty campaign inside its existing app with the NeoDay SDK; other brands use a standalone app or a web experience.
Can I talk to someone about a case like ours?
Yes. In a demo a loyalty specialist shows how the mechanics from these cases would work for your stores.