The platforms at a glance
| Platform | Best for | How you deploy it | Gamification | AI | Hosting | Time to launch (public) |
|---|---|---|---|---|---|---|
| NeoDay | Grocery, general retail, FMCG/CPG, QSR, fuel and fashion with 50+ locations | Standalone app, SDK inside your own app, or web | Challenges, milestones, stamp cards, instant win, scratch cards, quizzes, cashbacks | NeoD.ai: campaigns marketers run without developers | Cloud-agnostic, flexible hosting | As little as 10 weeks |
| Antavo | Retail, fashion, F&B and CPG brands | API-first, with no-code tools | Challenges, gamification, tiers, clubs, digital wallet | AI Loyalty Expert and AI Loyalty Analyst | Not public | Not public |
| Talon.One | Brands with complex promotion logic across channels | API-based promotion and loyalty engine | Not its focus | Not detailed | Not public | Not public |
| Open Loyalty | Teams that want an API-first engine, with an optional white-label app | API-first SaaS | Missions, badges, leaderboards, spin the wheel, scratch and win, lotteries | AI image verification, Loyalty MCP server | AWS, separate instance per client | One customer: under four months |
| Comarch | Large groups in grocery, fuel, travel, banking and telecom | SaaS, own cloud (Azure, AWS, GCP), on-premise or hybrid | Gamified promotions, tiers, challenges | CLV, churn prediction, next best offer, fraud detection | Comarch data centres or your cloud | From about 3 months |
| Salesforce Loyalty Management | Brands already on Salesforce | Part of the Salesforce Platform | Tiers, clubs, spin the wheel | Agentforce, next-best-offer, predictive AI | Salesforce | Not public |
| Capillary | Enterprises that want an AI-led loyalty and engagement suite | Loyalty+ platform | Badges, streaks, spin the wheel, leaderboards | Genie AI, Nudge Framework, Campaign Simulator | Not public | Not public |
| Eagle Eye | Grocery, QSR and fuel at very large scale | Cloud SaaS (AIR), MACH-certified | Personalised challenges | EagleAI for personalised offers | Google Cloud | Not public |
Salesforce is the only one with public list prices: Loyalty Management runs from $20,000 to $45,000 per org per month, billed annually (Salesforce pricing). The others quote per programme. Ask every one of them, us included, what drives the price for your size: members, locations, API calls or modules.
Best fit by sector
Grocery and supermarkets
Supermarkets live on frequency: shoppers come weekly, so the programme has to give them a reason to buy one more category, try the own brand or come back before the weekend. What matters most is weekly and monthly challenges on top of points, offers personal enough to change a basket, and a launch that does not wait for a two-year IT project.
NeoDay is built for this rhythm: an always-on points base, monthly spend milestones, weekly fresh and cross-category challenges and daily games, live in as little as 10 weeks (how the layered approach works). Tesco used NeoDay for a hybrid scratch-card campaign in Hungary, Czechia and Slovakia. Among the others, Eagle Eye and Comarch name the largest grocery customers (Eagle Eye, Comarch) and suit groups that run promotions for millions of members. For supermarket chains that want weekly challenges and games their own marketing team runs, without waiting on IT, NeoDay is built for exactly that.
General retail
Drugstores, variety, DIY and garden chains see the same customers often but rarely know who they are. The job is a customer identity layer first (a digital membership card in an app or on the web), then personal coupons, own-brand trials and multi-buy punch cards.
NeoDay covers that whole route, from membership cards to coupons, vouchers and a reward shop, and runs several banners or countries from one instance. Antavo and Capillary also name retail as a focus (Antavo, Capillary retail). Where NeoDay stands out is the choice of deployment: a standalone app, an SDK inside your own app, or web, so a retailer without an app can start straight away.
FMCG and CPG brands
A brand usually does not own the till, so it needs a way to know its consumers anyway: on-pack codes, receipt scans and rewards that work across several of its brands. What matters is fraud-proof codes, cross-brand mechanics and data the brand can act on.
NeoDay runs this for FrieslandCampina across 13 brands, with a 23% sales uplift and 25% cross-brand growth, and for Heineken, where 400,000 active users earned credits for more than 2 million beers in bars (NeoDay cases). Open Loyalty and Antavo also list CPG among their sectors (Open Loyalty, Antavo). NeoDay can point to two large consumer-brand programmes with published results.
How we compared
We looked at what a loyalty or CRM lead at a retailer with stores actually has to decide:
- Time to launch. How long from signing to members in the programme.
- Deployment. Your own app (SDK), a separate loyalty app, or the web, and how much your own developers have to build.
- Games and campaigns. Which mechanics come ready, and whether marketing can launch one without a developer.
- AI. What it actually does: planning, targeting, offers, or analysis.
- Hosting and data. Where member data lives, and how much choice you get.
- Fit. The size and sector each vendor builds for, based on the customers and industries they name themselves.
NeoDay
Best for: grocery and general retail chains, FMCG and CPG brands, QSR, fuel and fashion with 50 or more locations that want a programme live in weeks rather than quarters, without rebuilding their app or hiring a development team.
What stands out. NeoDay launches as a standalone app, as an SDK inside the app you already have, or on the web, in as little as 10 weeks (NeoDay). The platform has three layers: loyalty (points, tiers, coupons, vouchers, a reward shop, membership cards), gamified experiences (challenges, milestones, stamp cards, instant win, scratch cards, quizzes, cashbacks) and NeoD.ai, which lets marketers run AI-driven campaigns without developers. We build programmes in layers with their own rhythm, from an always-on points base to daily games, and every campaign has a start and end date, so its uplift can be measured against a control group (how the layered approach works). NeoDay runs multi-brand and multi-country from one instance, is cloud-agnostic, and is named in the Gartner Market Guide for Loyalty Program Vendors, Forrester's Loyalty Platforms Landscape and Everest Group's PEAK Matrix. Customers include MOL, Heineken and FrieslandCampina.
What to check. Pricing is quote-based; our pricing page explains what drives the cost, and the business case calculator shows what a programme could return for your numbers. If you sell only online on Shopify, a Shopify-native app will usually be quicker and cheaper.
Antavo
Best for: retail, fashion, food and beverage and CPG brands that want a broad loyalty platform with AI help in planning.
What stands out. Antavo calls itself API-first and offers no-code tools and a "Loyalty MCP" (Antavo). Its feature set covers a points economy, tiers, clubs, challenges, gamification, referrals and a digital wallet (Antavo features). It has two AI assistants, the AI Loyalty Expert for planning and the AI Loyalty Analyst for optimising (Antavo AI), and names customers such as KFC, PUMA, C&A and Hyatt.
What to check. Time to launch and hosting are not published. Its listed integrations lean towards ecommerce and marketing tools (Shopify, Klaviyo, Braze), so ask how it connects to your tills.
Talon.One
Best for: brands with complex promotion and discount logic across ecommerce and stores, and a development team to build the customer experience.
What stands out. Talon.One describes itself as an omnichannel promotion and loyalty engine for personalised promotions, offers, bundles and enterprise loyalty, with 40+ technology partners including SAP, Adobe and Braze (Talon.One). Its documentation covers point-of-sale integrations in real-time, hybrid and offline modes (Talon.One POS). Customers include Adidas, Sephora, Joe & The Juice and Panera.
What to check. Talon.One is an engine. Ask how much of the member experience (app screens, games, a reward shop) your own team has to build on top of it.
Open Loyalty
Best for: teams that want an API-first loyalty engine, with the option of Open Loyalty's own white-label app.
What stands out. Open Loyalty is API-first SaaS on AWS, with each client's data in its own instance and a 99.99% uptime SLA (Open Loyalty). Its gamification list is long: missions, badges, leaderboards, spin the wheel, scratch and win, lotteries and gamified referrals. It names Heineken, Intersport and s.Oliver as customers, and says EQUIVA went from paper cards to a live app in less than four months. It now also offers a white-label mobile app with challenges, leaderboards and spin the wheel (Open Loyalty app).
What to check. Its help pages set limits on automation campaigns: four per tenant, and audiences of up to 200,000 for triggers other than birthdays (Open Loyalty help). At national retail scale, ask how those limits apply to you.
Comarch
Best for: large groups in grocery, fuel, travel, banking or telecom that need every hosting option and a long feature list.
What stands out. Comarch runs as SaaS in its own 16 data centres, on Azure, AWS or GCP, or on-premise and hybrid (Comarch). Its AI covers customer lifetime value, churn prediction, next best offer, recommendations and fraud detection. It names BP, ExxonMobil, KFC and JetBlue, and states that a standard implementation can take as little as three months.
What to check. The breadth comes with scope: price depends on modules, member volume and integrations. Make sure the modules you pay for match what your team will actually use.
Salesforce Loyalty Management
Best for: brands whose CRM, marketing and commerce already run on Salesforce.
What stands out. Loyalty Management is built into the Salesforce Platform, with points, tiers and rewards set up with point-and-click tools, custom reward currencies, and B2C and B2B programmes (Salesforce). It offers tiering, gamification, clubs and a spin-the-wheel game, and uses Agentforce and predictive AI for next-best-offer recommendations.
What to check. Its strength is the Salesforce ecosystem. List prices start at $20,000 per org per month (Salesforce pricing). Weigh total cost and implementation work together with your existing Salesforce licences, and ask how members get an app or in-store experience.
Capillary
Best for: enterprises that want an AI-led loyalty and engagement suite.
What stands out. Capillary's Loyalty+ is an experiential loyalty platform for retail "powered by actionable AI" (Capillary retail). Its gamification includes badges, streaks, spin-the-wheel offers and leaderboards (Capillary rewards platform), and it bought CustomerGlu to add interactive in-app experiences (Capillary news). Its AI tools include Genie AI, a Nudge Framework and a Campaign Simulator.
What to check. Time to launch and hosting are not published. For a European programme, ask where member data is stored and how GDPR is handled.
Eagle Eye
Best for: grocery, QSR and fuel retailers running personalised offers for millions of members.
What stands out. Eagle Eye's AIR platform is cloud SaaS and MACH-certified, runs on Google Cloud, and says it delivers more than 1.7 billion personalised offers a week across 750 million+ loyalty wallets, with EagleAI predicting the offers (Eagle Eye). Named customers include Woolworths, Asda, Loblaws, Carrefour and Pret A Manger.
What to check. It is built for scale. If you have hundreds rather than thousands of stores, check whether you need everything it offers, and ask about launch time and price, which are not published.
Where NeoDay fits, and where it does not
NeoDay fits best when you have 50 or more stores in food retail, QSR, fuel or fashion, want members in a programme within about ten weeks, and want marketing to run challenges, milestones and games without opening a ticket with IT. It also fits when you need one platform for several brands or countries, or when your app team has no room for a loyalty build: the SDK puts the programme inside your app, and the standalone app or web version works if you have no app at all.
It is not the right choice if you only sell online through Shopify, or if what you mainly need is a rules engine that your own developers configure line by line. In the first case a Shopify-native app is simpler. In the second, an engine like Talon.One or Open Loyalty gives developers more to work with.
Questions to ask every vendor
- How many weeks from signing to the first members, and who does which part?
- Can marketing launch, pause and change a campaign without a developer?
- Which games and mechanics are ready to use, and which do we build?
- How does it connect to our tills and app, in real time or in batches?
- Where is member data stored, and can we choose?
- What drives the price for our number of members and locations?
- Can we start with a proof of concept?